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Challenging the Status Quo: Embracing Radical Thinking for a Sustainable Future

The roots and the glory of Radical Interdependent Style


The roots of radical, sprawling tree roots, Jacob Buchhave

Lets start with a little etymology and history...

The word "radical" has roots in Latin and it should be no surprise it has undergone several changes in meaning over time. It was first an adjective, borrowed from the Latin word "radix" which means "root," and the Late Latin word "radicalis" meaning "root of or pertaining to the root" and mathematicians know that the radical sign, √ or √⁻, is used when you're finding the square root of a number or formula.

In the 16th century, the word "radical" began to be used to describe people who held extreme political or religious views, particularly those who advocated for sweeping changes or reforms to the existing system. This shift in the word's meaning likely occurred due to the association with a desire to fundamentally alter the root or foundation of society.

Radical thinking has played a significant role in driving social and political progress.

The term "radical" continued to be used in this way throughout the centuries, with various movements and individuals being labeled as such for advocating for major societal changes. Indeed, throughout history radical thinking has played a significant role in driving social and political progress; from the Civil Rights Movement to the fight for gender and LGBTQ + equality.

Radical thinking can change beliefs and the way we make choices; it is a powerful tool that can help us make positive change in the world.

Today, the use of the word "radical" is has broadened yet further. While still used to describe the root, as well as ideas or actions that are extreme, revolutionary, or fundamental in nature, radical thinking can change beliefs and the way we make choices; it is a powerful tool that can help us make positive change in the world. When we adopt a radical mindset, we question established norms and conventions, we are more willing to take risks and try new approaches to challenges which can lead to innovative solutions and new ways of doing things.

Radical thinking has been a driving force behind scientific and technological breakthroughs and innovations that have transformed our world.

For example....
  • The industrial loom invented by Edmund Cartwright in 1784. By increasing production of cloth previously only made by hand, the Loom revolutionized the textile industry, and the way we consume clothing!

  • James Watson and Francis Crick’s discovery of DNA's structure in 1953, clearing the path to modern advances in genetics, biotechnology, and medicine.

  • The development of renewable energy technologies such as solar and wind power, By challenging the assumption that fossil fuels were the only viable source of energy, innovators and scientists were able to develop new technologies that have the potential to transform our energy systems and mitigate the impacts of climate change.

  • Radical thinking was also the force behind computing, resulting in transformations in the way we live and work; Pioneered by Alan Turing and John von Neumann who were willing, among others to challenge established ideas about what computers could do. Further, computer scientists in the 1960s went on to conceive of a global network of computers that could share information and communicate with each other, giving us the internet. Lastly, we cannot discount the advent of AI with promising applications in the fields of robotics, healthcare, and education.

Pretty Radical, right?! But I digress….

So, what does all this Radical talk have to do with ATS?

Simply, its fundamental to the core of the mission and modus operandi. Within this context of business and social change, it refers to ideas, actions, or behaviors that challenge the existing norms and power structures.

A radical approach to fashion and consumption is advocating for systemic change that uproots the exploitative practices prevalent in the industry. It means advocating for more transparent supply chains, fair labor practices, and reducing the industry's carbon footprint. It means reducing our own carbon footprint by challenging our personal style and status quo.

By adopting an interdependent radical style of thinking, each of us pushes for fundamental change that benefits not only industry but also the planet and its people, for the collective good for all.


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